826: Minds Eye Supply revolves around a fictitious 826 writing and tutoring center in St. Louis. I was tasked with developing a brand strategy and campaign that inspires students to use their imagination.
Rebeca Mendez is a designer and a fine artist residing in Los Angeles. Her work combines design with her passion for the environment to evoke an engaging story of the world surrounding us. Many of her pieces explore the journey of the people and animals that have walked the Earth, ranging from migrating birds to the indigenous tribes that lived on Los Angeles' soil. As her designer, I wanted to tell her story through a concise brand identity. This 30-page book details her work and my interpretation of her as an artist.
Minds Matter is a non-profit organization encouraging high-school students from low-income families to enroll in a 4-year college. Minds Matter has multiple chapters across the country. The Detroit chapter struggles with low application rates in their program. I was tasked with redesigning the application form on the Minds Matter website to encourage students to apply for the program.
Simplicity Re-designed is a 100-page black and white book dedicated to John Maeda, author of The Laws of Simplicity. The purpose was to design this book as a system that applies the principles of design such as hierarchy and Gestalt principles, which are covered in The Laws of Simplicity Of course, this book was designed with simplicity in mind.
