Inspired by the various aspects of Michigan tourism, we wanted to highlight the culinary diversity of Ann Arbor. Embracing the restaurants, bars, and cafés that populate the premiere college town of Michigan.
Detroit Tigers themed brand refresh aiming to promote the late bloomers of baseball. The visual approach created a stark contrast between a rough, natural background and the smooth, nostalgic shapes used for the various graphics. The pre-established aesthetic for the Tigers was a major source of inspiration, not straying too far from the source material.
‘Elida’ was conceptualized to be a bold, geometric typeface of pre-Hispanic architecture. The jagged lines of traditional calligraphy found in market signs, and the playful, almost flowing curves of handmade art. ‘Kizi’ is a follow-up and expansion of my previous typeface ‘Elida’ but with a slightly updated scope. While the other typeface had a focus on Northern Mexico, this project had influences from various source of South American Typography. Sign painters began to have a more visual impact on my research, from market signage to modern digital fonts.
