Gardner White Clearance Center Rebrand
Gardner White Clearance Center Rebrand
Gardner White approached CCS with a goal: to set their Clearance Center apart. With my teammates Reese Mallon, Jack Bennett and Niclas Mueller, we worked together to find a core identity for the clearance center. Through rigorous research, iteration and feedback, we landed on Gardner White Center (GWC): a place of familiarity and celebration for value shoppers.
