SQUISHVILLE - ONLINE COLLECTION
SQUISHVILLE - ONLINE COLLECTION
For this project, I wanted to find a unique way to catalog a collection digitally. The piece was created during the Covid-19 Quarantine, and I wanted to focus on a critical missing component to the e-commerce experience: tactility. Using my collection of a very popular brand of toy, Squishmallow, I began to explore ways to document these items by how pleasant they are to touch. People who are interested know the value or rarity, but I wanted to showcase the personality coupled with the squish! As someone with sensory processing disorders, shopping online for things like clothes to even vehicles can be an excruciating experience due to not being able to touch something until you pay for it. Imagine a vivid rating system of how something feels to touch in detail, from vehicle interiors to furniture upholstery. I used the fun language and sense of community the brand has built while creating my own typographic design for the project. Instead of repurposing the logo I used the organic shape and movement throughout the website design.