Ian Bishop

Mock advertisement I created for Monster Energy Ultra, a popular sugar-free energy drink. Advertisement runs 25 seconds, and features the drink in an arctic, alien planet. Rendered in Blender, Cinema 4D, Unreal Engine, and Adobe After Effects. The aim of the advertisement was to seamlessly incorporate the product into a visually captivating environment. To emphasize the ice-cold, refreshing quality of the drink, the can is encased in a block of ice, only emerging as the camera zooms in close enough to the planet’s surface.

Working collaboratively with Brianna Powers, Whitney Hockman, Julian Dalat, and myself, we embarked on a comprehensive rebranding project for the United States Department of Veterans Affairs. Our goal was to design a refreshed and scalable brand identity that reflects the core values of championing, nurturing, and guiding — essence words that we found resonate with the organization\'s mission. Each part of the new brand identity has been thoughtfully designed to embody these principles, ensuring that every element resonates with the ethos of American veterans. Our team\'s design system for the VA was selected as the top project by a panel of VA staff, CCS faculty, and branding experts, earning us a scholarship and an opportunity to present our work to executives at the Detroit VA.

Interactive data visualization experience that simulates the incredible rarity of winning the Powerball. User plays with their own numbers, running the simulation thousands of times, and (Probably) never wins. Coded in React.js, HTML, CSS. The goal of the experience is to highlight your remarkably slim chances of winning the lottery. To illustrate these minuscule odds, the projection flashes various unfortunate events that are statistically more likely to happen to you. These bold statements, combined with the wall full of hundreds of powerball tickets, created an extremely effective attraction to the space, with users actually willing to wait in line to interact with the experience.