Mai Nguyen

*Full Case Study @ https://www.themainwork.com/museum-of-names In many communities worldwide, particularly in Asian cultures, names carry deep meaning, representing heritage, connecting generations, and reflecting ethnicity and spirit. ‍However, many people face pressure to \"Anglicize\" their names to fit in, often due to discrimination in different areas like job hunting. This experience can lead to feelings of unease and internal conflict, as individuals grapple with their names and sense of belonging. Through #MuseumOfNames, we imagine a world where every name is worn with pride. The campaign kicks off with a series of interactive billboards to give people the chances to reclaim their name.

*Full Case Study @ https://www.themainwork.com/detroit-va-rebranding Detroit VA Medical Center came to us and we were tasked with creating a new identity system that not only captures the core values of the Detroit VA Medical Facility but also addresses the needs of the hospital’s dedicated patients and staff. Key Message: \"At Detroit VA, everyone is a hero.\" Promise: \"We Care. We Connect. We Celebrate.\" We Care is about the patient experience of receiving the care they deserve. We Connect aims to connect doctors to patients, veterans to veterans, and to reach and inform. We Celebrate is about celebrating members of the veteran community and all employees.

*Full Case Study @ https://www.themainwork.com/memowatch ADHD is a mental disorder that most often occurs in children. 6.4 million kids in the U.S. aged 4-17 are diagnosed with ADHD. It is characterized by difficulties with attention, hyperactivity, and impulsivity, frequently takes root during childhood, and can significantly impact a child\'s daily life and educational progress. MeMoWatch is created to help kids complete daily tasks more efficiently while providing personalized assistance. The device also seamlessly integrates with a mobile app allowing parents to provide guidance and effortlessly keep track of their children\'s daily progress, even from a distance.

*Full Case Study @ https://www.themainwork.com/springkle Since Madison itself is surrounded by nature & its people have to experience rough conditions during winter - such as biking on the ice, full of snow in their yards, etc., it\'s crucial to bring back the feeling of Spring back to the town, and simply just make people feel happier. April Showers bring May Flowers: 826 understands that Spring in Madison only lasts 4 hours, Springkle! is here to bring you some Spring in your shower-step experience. \"Springkle!\" = Spring + Sprinkle (small drops of water)

*Full Case Study @ https://www.themainwork.com/disneyland-mobile-app With this project, I worked to deliver an updated version of the current Disneyland mobile app by adding more advanced features focusing on saving time for visitors so they can make the most out of their experience. Beyond those exclusive features, the user interface is aimed at being more appealing to new visitors while keeping the original Disney vibe. The current official Disneyland mobile app already has general planning tools but is still not an essential tool to download. To make the product most successful, this updated version tailors the user experience to occasional visitors and aims to be the main tool of their experience at Disneyland.

*Full Case Study @ https://www.themainwork.com/paulas-choice Paula’s Choice was one of the world’s first online beauty brands since 1995, and it has done what nobody in the beauty industry has - told the truth about their products as well as their formula & ingredients. The brand needs a customer service app to help them bring the \"Smart & Safe Beauty\" mission closer to their customers. Paula’s Choice\'s first mobile app is an effective resource available not only to address all skincare needs of all ages, types, or concerns but also to help users have a clear knowledge of their products before purchasing them.