Destiny Smith

WHAT IS 826? The 826 National Brand is a non-profit organization dedicated to supporting under-resourced students from the ages of 6-18. This non-profit helps students develop their creative and expository writing skills, as well as helping them become superheroes with reading. Due to the retail spaces some of these stores live in, many 826 stores have a ‘front.’ Such as the 826CHI, a store that sells spy supplies, but in the back, you’re kicking crime’s butt by becoming a better reader and writer! MISSION STATEMENT Here at 826//JUNEAU, we teach young people the world of storytelling. These nature-loving youngsters can utilize their skills and find a new sense of belonging within their world. A comfy, cozy, and colossally fun world awaits these little critters! PROMISE STATEMENT The 826//JUNEAU sheds new light on educational endeavors by teaching a new generation of curious critters!

PROJECT BRIEF The deliverable for this collaborative project was to create a one-minute title sequence for the movie SAW. TARGET Working closely with my colleague, we conducted extensive research not only on the film itself but also on the pop culture it emerged from and its overall aesthetic. We achieved this by watching the movie and exploring discussions from that specific era through chat forums. We decided to adopt a detective-style approach with a gritty, raw aesthetic. One of my key achievements was gaining hands-on experience with the film production process, improving my file management skills, and learning how to collaborate on a large-scale project effectively.

PROJECT BRIEF Create a concept Vehicle for the Volkswagen team, set in the year 2030. TARGET Working with two teams from transportation design, we collaborated to create a car that can reach a wider audience. We researched a persona by interviewing, interacting with the area they could live in, and indulging ourselves in many different up-and-coming concepts. All of this taken into account, we worked through many different stages and obstacles, landing on our final design.

PROJECT BRIEF Design a Lyric Video for a song roughly 40 seconds to a minute long with a song of your choice. TARGET For this piece, I aimed to create a visual representation of what the song speaks of, which is love. I challenged myself by giving the type a feeling rather than keeping it static. I achieved this by combining the color and manipulation of the type to create a visually appealing piece that also conveys a strong narrative.

PROJECT BRIEF Create a brand campaign targeting boys ages 14-17 who haven’t been able to go out and participate in sports due to COVID-19. This campaign includes Motion Graphics, Social Posts, and Super Graphics that could be used with the Detroit Lions and for youth. TARGET The ‘GRIND IS YOURS’ campaign is a partnership with the Detroit Lions to reignite the spirit of community. We show the youth that ANYONE can achieve greatness! The goal of this campaign is to bring the youth back outside. We want to reignite the spirit of community. Some of the greatest athletes started with nothing, but anyone can achieve greatness. This campaign is to show today’s youth that they can rise above challenges and build something to be proud of.