
Toyota Magnifica Anemone
Toyota Magnifica Anemone

Magnifica Anemone was a collaborative Colors & Materials and Transportation Design project sponsored by Toyota, designed for the California market. Our team, consisting of a colors and materials designer (myself) , an interior car designer (Taegyeong Kim) and an exterior car designer (Taehwan Ahn), was tasked with developing a vehicle inspired by nature. We chose the sea anemone for its striking balance of playfulness and protection. Through close collaboration, we designed a vibrant, distinctive, and innovative vehicle that embodies these qualities while pushing the boundaries of color, materiality, and form. The project deliverables included a vehicle designed to accommodate two adults, two children, and a dog, ensuring both functionality and comfort. Additionally, we developed two distinct colorways and a palette of five to seven exterior colors to enhance the vehicle’s dynamic and expressive aesthetic.








