2024
REI: Re/Generate was designed to make shopping easier. Designed using REI\\\'s brand guidelines, the app uses AI to generate products for users based on the activities they enjoy and their skill level. The goal was to dissect the information architecture of an existing website. Dig into the information and find a unique benefit the brand provides. Once identified, create a custom mobile app for the brand.
The Catfé Lounge empowers local non-profits amid COVID-19. The goal was to elevate The Catfé Lounge\\\'s \\\'events\\\' page to optimize accessibility, facilitating seamless discovery, attendance, and ticket acquisition for upcoming events, enhancing the overall user experience.
VADET is a brand identity system for the Detroit VA Hospital. The identity celebrates both doctors and patients alike, ensuring every individual feels important and welcome. Embracing the new narrative of the Detroit VA, \\\"Healers for Heroes,\\\" we developed a cohesive brand system to effectively communicate their unique story, fostering a strong connection with the target audience. Contributors: Mai Nguyen, Adriana Flores, Jenna Sturges
826 National, the largest youth writing network in the U.S., provides free writing workshops for children aged 6-18. They are known for their themed storefronts, which anchor a dynamic brand identity. 826: Asheville. The goal with my 826 brand was to communicate a unique visual story about Asheville, NC to its residents. Inspired by the playful aesthetic of 826 National Brand DNA.
Crafted for @ccs_detroit\\\'s Instagram to spotlight International Women\\\'s Day 2023 with the theme \\\'DigitALL: Innovation and Technology for Gender Equality. The goal was to celebrate women advancing transformative technology and digital education while aligning with The College for Creative Studies brand.
Created for @ccs_detroit as an advertisement to spotlight the student portfolio website where students can promote their design work and obtain jobs. The overall goal was to showcase \\\"Hire.ccsdetroit.edu\\\" by creating an eye-catching advertisement that aligns with the CCS Viewbook brand guidelines.
Embodying John Maeda\\\'s philosophy that simplicity is paramount, this project manifests simplicity through a consistent system in a full greyscale rendition of \\\'The Laws of Simplicity.\\\' The goal of this project was to master content management with a 100+ page book. As well as, navigate a complex type system and printing specifications to craft the final outcome, gaining comprehensive skills in handling substantial content
This poster series aims to celebrate the community of the festival using the tagline “Find Your Hive,” while also highlighting the preservation of the natural habitat of honeybees. The Michigan Honey Festival is a community-driven event dedicated to promoting beekeeping and local honey. Attendees experience educational insights and share a passion for sustainable beekeeping.
Muse is a project I am currently working and is expected to be finished in May 2024. I wanted to include a sneak peak of this project, so you can see a bit of my process! I am currently working on a case study to showcase the features of the application.
