Chelsea Rogers

Magnamic Milk is a fictional store that\'s part of the 826 company that provides tutoring services for kids. This store is located in Bend, Oregon, where I got my inspiration from. My concept was based on the fact that Oregon\'s state drink is milk, and Bend has a lava tube system running underneath it, as well as an extinct volcano. I developed a brand identity for this lava-themed dairy store by juxtaposing cool (dairy) and warm (lava) colors, as well as organic and geometric fonts, creating high contrast. I also made my products fun and bright, with a touch of alliteration to grab people\'s interest. This fictional store celebrates dairy in a hot new way.

Life’s A Picnic With Stephen Frykholm is a 120 plus page book filled with bright colors, RISO printed pages, and is a compendium of his life as a designer. I was tasked with choosing, researching, and creating a design piece about a profound American graphic designer. Employed by Herman Miller for over 40 years, Stephen Frykholm created fun and clever designs in various forms of media including posters, annual reports, and magazines. My inspiration for this project came from his series of Herman Miller Picnic Posters that he designed over 20 years. I was also inspired by the concept of a cook book for this project, as the posters are all food-related. I included elements in each section that make up Frykholm as a whole, like ingredients for a dish. I portrayed Frykholm’s fun aesthetic through my use of a playful grid structure, bright color, and different section tabs using the RISO machine to reflect the screen printing aspect of Frykholm’s career.

Andy Warhol was an American artist, film director, and producer. He was well known for his printmaking, as well as being the leading figure of the Pop Art movement. Because of these accomplishments, I see Warhol as a hero, making him the subject of this project. I was given a project to choose a historical figure and decide if I viewed them as a hero or villain and from that perception, develop a series of 12 cards. To do so, I used various analogies like who would their spirit animal be, or what vegetable they embody. Warhol often used repetition in his work. I took that idea and evolved it into an asymmetrical grid system because Warhol had an out-of-the-box nature, and like the grid, was a little off-center. I also added hints of orange, teal, and pink as a nod to the vibrance of Pop Art, as well as screen printing and its process of having to layer colors, which Warhol was well known for too. This design process taught me how to think more conceptually when designing by getting outside of the box and not designing literally.

For this project, I was to organize at least 20 objects from a collection of my own into a desktop and mobile app in order to understand the different ways to contextualize things. I chose to organize and design for my record collection because it is something I cherish and enjoy. I am a music lover and enjoy immersing myself in it through vinyl. When designing this project I wanted to recreate the real-life experience of looking through records. To do this, I created a record shelf for the desktop version as if I were looking through them at home. For the mobile version, I organized my collection in crates to emulate the experience of going to a record store and searching for albums. The categories I chose to organize my collection by were ways that I think about my records. Within each album are more categories giving information about each one and relating to my experiences with them, like how often I listen to the album, the volume listened at, and my level of enjoyment.

I read the book The Laws of Simplicity by John Maeda as it relates to simple and modern design. This book gave ten laws of simplicity in relation to design, business, and technology, with the overall message that simplicity equals sanity. After reading and becoming familiar with this 100 page book, I was given a project to redesign it. In doing so, I set up an asymmetric grid system to help create a rhythmic pattern of pages throughout the book. To keep my layouts cohesive, I referenced the principles of Gestalt and used style sheets when designing. In making this book my own, I exaggerated the graphics and law numbers, placing them in an unconventional way where some of the body text is covered. I also used full pages of black to emphasize quotes to help keep the viewer engaged and to create visual interest.

Today’s society claims that it’s more connected than ever, but only online, in turn lacking the human interaction. These posters portray this lack of communication and disconnect. They tell a story of how communication today is very different from communication in the past due to the effects of technology. For current communication, I broke up the text and jumbled the words to depict how people are distracted while “listening.” For the past, I made the typography straightforward and clear to read. I used the AI program DALLE to generate the images of the people. I also used Space Type Generator to create certain elements of type, as well as moving printed type on a scanner for a warped effect. I used these tools to further the message that technology has affected our lives. With this project, I explored the idea of perception, playing on the idea that technology has brought society closer together, but really has pulled us apart. This concept is reflected in the posters, and as you get closer the more details you see.