2025
Inspired by the tucked-away treasures of a beloved family member’s kitchen drawer, this design captures the essence of homey tradition and simple pleasures. By embracing vintage textures and familiar motifs, it captures the spirit of a sweet treat passed down through generations.
It's all about the slug! In a collab with Future Wise, a skincare brand known for its embrace of the popular 'slugging' trend, which focuses on nourishing and locking in moisture for glowing, healthy skin. I dreamt up and delivered stop-motion clay social media spots starring their iconic mascot: a slug.
This poster series wasn't just a course project; it's a piece of my heart. Spending a lot of time in Presque Isle while growing up, where the festival unfolded one year, better helped me create a collection that captures its essence. The series takes you on a visual journey from the lighthouse's POV, showcasing evolving activities that take place throughout the day. The project stands out with a multimedia touch—blending visuals and sounds for an immersive experience of the festival's charm. Crafting this series was a heartfelt homage to a place deeply significant in my life. The Michigan Lighthouse Festival Poster Series is not just art; it's a personal narrative and a celebration of enduring memories in the soul of Presque Isle.
Vaseline! It's your budget bestie! This 360° campaign is aimed to prove that skincare doesn't have to cost a fortune. From magic mirrors at Ulta to the 24/7 Lip Phone and TikTok live beauty hacks, we're serving up DIY dupes, smart swaps, and insider tricks all powered by Vaseline! Because why splurge when your Budget Bestie has you covered? Collaboration with Max Wegzyn
Lay’s Meets Love. Snacking for Love is a drama-filled social media campaign where Lay’s chips meet wine in a game show-inspired series. From Cabernet’s bold moves to Brie’s fiery rivalry, these exciting spots pair Lay’s chips with the perfect wine to prove that cheese is so last year! Lay’s is here to elevate your snack game and create buzz around this fresh new, flavorful pairing. Collaboration with Max Wegzyn
Business in the front, party in the back! An 826 store is a non-profit learning center with a unique shop connected. My concept Hide n’ Sip 826, is a candy and soda shop where every sip and delightful treat brings a thrilling sugar rush, immersing you in a world of wonder. Inspired by Nashville's prohibition era, my concept embraces bold shapes, bright colors, and simple charm. It's like a sugar prohibition, except the secret's out—Hide n’ Sip has the best sweets in town!
