Siddharth Camarushy

A philosophical exploration that takes inspiration from the fierce Spanish tradition of Bullfighting, the Faena is set as a proposal for a future flagship from the brand, taking inspiration from a rich and storied past while carrying iconic elements into the future and pushing the boundaries of what a Lamborghini can be. The Faena finds harmony between form and function, also proposed as the first ground effect car made by the brand and powered by their legendary V12-hybrid system.

As lines between professional and personal lives blur, the aim of the GM Fictor was to design a do it all, do it everyday vehicle catering to a generation of early spenders. The goal of the project was to cater to a market never tapped into before, taking advantage of technological as well as a lifestyle trends. In the end, the question was simple. How do you design a vehicle for a generation that is changing the narrative from 'how do you make a living?' to 'how do you live?'

Charged with imagining the exterior for a cross continental cargo capable RAM for the Antarctic continent in 2050, this project was done with the aim of ingraining function into the design process and challenged me to expand my design thinking abilities while also envisioning the future of the RAM brand identity and brand pillars. This was a collaborative project which was praised for its visualization, conceptual ability, model fabrication and brand identity.

Charged with imagining the exterior for a cross continental cargo capable RAM for the Antarctic continent in 2050, this project was done with the aim of ingraining function into the design process and challenged me to expand my design thinking abilities while also envisioning the future of the RAM brand identity and brand pillars. This was a collaborative project which was praised for its visualization, conceptual ability, model fabrication and brand identity.

An assortment of my experimentation with different ideas and the different media of conveying these ideas!