Siddharth Camarushy

As lines between professional and personal lives blur, the aim of the GM Fictor was to design a do it all, do it everyday vehicle catering to a generation of early spenders. The goal of the project was to cater to a market never tapped into before, taking advantage of technological as well as a lifestyle trends. In the end, the question was simple. How do you design a vehicle for a generation that is changing the narrative from 'how do you make a living?' to 'how do you live?'

Charged with imagining the exterior for a cross continental cargo capable RAM for the Antarctic continent in 2050, this project was done with the aim of ingraining function into the design process and challenged me to expand my design thinking abilities while also envisioning the future of the RAM brand identity and brand pillars. This was a collaborative project which was praised for its visualization, conceptual ability, model fabrication and brand identity.

Developing an interior for a ‘halo’ vehicle to reimagine urban car ownership and the GM brand identity in 2040. The goal was to capture the lifestyle in the aesthetics and the functionality of the project, and the final deliverable was a 5 minute, stylized animation to showcase visualization skills. This was a collaborative project, which was praised for its visualization, boldness, aesthetics, CMF and design thinking.

An assortment of my experimentation with different ideas and the different media of conveying these ideas!