
Futures Foundation
Futures Foundation

Futures Foundation is a nonprofit organization that has been working with the disabled community within Detroit for over 20 years. The foundation serves individuals and families with developmental disabilities, which are chronic conditions that develop before the age of 21 that cause challenges in life. They provide opportunities and support for a range of needs, working closely with families to fill the gaps of care that other programs don’t provide. Our team - comprised of myself, Andrea Fredriksen, Courtney Shinaberry, and Kristina Webb - created a completely rebranded identity informed by research, discussion and collaboration with stakeholders. Our final identity system rejuvenated the brand, appealing to younger audiences while maintaining brand equity as well as boosting visability and accessibility for people with disabilities. The foundation chose our team as the identity to move forward with out of 3 teams.








