Madison LaLonde

Objective - Create a brand identity for a fictitious 826 store inspired by a U.S. city. In this case, Louisville, KY. Deliverables - Develop a stationary system, an assortment of products, mobile/desktop applications, motion, an employee ID, a storefront, and social media content. Challenges/Opportunities - Designing through the lens of my store’s main character, The Mad Hatter, and sharpening my eye when it came to primary identifiers and name lockups. Takeaways - I learned about brand systems and the importance of being intentional with my design choices. Each design element must be thoughtful and connect back to the store’s overarching theme.

Objective - Understand the relationship between type systems, grid, and content for an extended read document. Deliverables - Design my own physical book using only text and images from Edward U. Condon’s Report of Scientific Unidentified Flying Objects. Challenges/Opportunities - Given my book was ultimately 300 pages, some challenges I faced were time management, attention to detail, and file organization. Takeaways - I improved my skills in hierarchy and grid. I also learned the process of transforming a digital InDesign file into a physical book.

Objective - Develop a set of communication strategies to increase brand awareness and educate stakeholders on the services Forgotten Harvest has to offer. Deliverables - Entire rebrand of the organization. Challenges/Opportunities - Creating a flexible and dynamic brand identity that not only encapsulates the heart of the organization but also reflects the key stakeholders that help make Forgotten Harvest possible. Takeaways - I gained experience conducting interviews with key stakeholders, collaborating with other designers, and understanding the strict timeline and hard work that goes into a rebrand. l also learned that I love working in a team setting and collaborating with other designers.

Objective - Collect a data set that interests you and create an engaging and immersive experience that displays multiple variables at once. Deliverables - This data visualization shows an overview of five countries’ average sugar intake while also displaying the prevalence of Type 2 Diabetes in cases per 100,000. This large-scale installation shows data in the form of large lollipops and uses candy to represent numbers. Challenges/Opportunities - Creating an experience that is impactful for the viewer and shows multiple variables at once without cluttering the experience. Takeaways - Throughout the course of this project I improved my skills in time management and planning out the logistics of a life-size installation.