Communication Design

Madison LaLonde

Graduation

2023

Skills
  • Branding/Identity Design
  • UI/UX
  • Motion design
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DeRoy Education Partners [DeEP] Brand Identity

DeRoy Education Partners [DeEP] Brand Identity

My team and I were tasked with delivering a captivating brand identity for the new non-profit organization DeRoy Education Partners. The organization is focused on helping students achieve their education and career goals while also giving back to their community. This vibrant and engaging brand was designed with three core values in mind; camaraderie, connections, and support.

Forgotten Harvest Rebrand

Forgotten Harvest Rebrand

My team and I were tasked with creating a refreshing brand identity for the food rescue organization Forgotten Harvest. This flexible and dynamic brand identity not only encapsulates the heart of the organization but also reflects the key stakeholders that help make Forgotten Harvest possible.

Rare Beauty Motion Design

Rare Beauty Motion Design

Project Brief - \"Help a brand find its voice and create a 15-20 second animation that graphically communicates the message of the brand in an appealing and interesting way.\"

What If? Design Conference Motion Design

What If? Design Conference Motion Design

Project Brief - \"Students will create and develop a motion identity for a virtual or hybrid event/conference for a specific audience/subculture. This event can be real or fictitious.\" The What If? Design Conference is a fictitious virtual event that invites all digital designers to discuss the “what if’s” when designing. This event highlights the importance of pushing creative boundaries and designing with no rules.

Wide Awake VR Internship

Wide Awake VR Internship

I was a graphic design intern at the company Wide Awake VR. During this position, I rebranded the company, redesign its website, and collaborated with other interns on print materials for industry events.

California Dreamin’ Lyric Video

California Dreamin’ Lyric Video

Project Brief - \"Using the lyrics to a song of your choice, create one 45s-1m motion sequence using limited color, animated typography, and treated images or footage. Make sure you consider the content of your song. Think about how you can use the beat and lyrics to influence your motion and create an interesting and thoughtful narrative.\"