2023
With Polaroid memories can be tangible. In this commercial we follow two close friends that trade small moments created through pictures. The thoughtful placement of these photos relate to their friendship. Pictures bring them closer to show their growing friendship and keep them together when times get tough. Art Direction: Madison McCabe and AJ Randazzo. Copywriting: Emily Mata.
Our campaign idea is to Leave War to Warzone. The campaign raises awareness that real war is hell, but Call of Duty Warzone takes the best of it—the strategy, the dexterity, the teamwork, and the camaraderie—and leaves out the worst—the death, destruction, and destabilization. Young Ones Merit Award: https://www.oneclub.org/awards/youngones/-award/42368/leave-war-to-warzone Art Direction: Madison McCabe and Anthony Randazzo. Copywriter: Emily Mata.
Most women are preyed upon when they do outdoor activities alone because of their gender. This campaign brings attention to the normal procedures that women have to go through in order to feel safe outdoors. Being a woman isn\'t easy when the most simple activities can become dangerous. Art Direction: Madison McCabe and Alyssa Sorenson
Lush Cosmetics has a cult following of women and LGBTQ+ folks. The goal of this campaign was to expand the target audience to married men from the ages of 35-45 years old. This was a unique challenge, but with a few interviews and research, I found that these men are scared to buy cosmetics but are willing to buy these products to please their wives. Below is the final presentation and deliverables to market to these men.
The world would be a better place with plants as currency. That’s the concept behind Project Greenhouse; the app for plant philanthropists. This app focuses on trading cuttings of indoor houseplants with local houseplant enthusiasts without money. Project Greenhouse grows your indoor jungle along with others. Art Direction and Production: Madison McCabe
