Communication Design

Lucy van Eerde

Skills
  • Graphic Design
  • Branding/Identity Design
  • Publication Design
PORTFOLIO's Personal Portfolio
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Indigenized Reclamation

Indigenized Reclamation

This sponsored studio was done in collaboration with the Detroit Historical Society and is an experience designed to empower Native folk to reclaim their history. This experience empowers the Native peoples to reclaim their history. A series of workshop experiences in which Indigenous people annotate and write over Westernized, Eurocentric textbooks with their histories and perspectives allows for the reclamation of identity. Within the space, a hanging scroll of collaged images of both historical and modern-day imagery leads the audience throughout the space which represents the journey to Indigenous Futurism. The collaged imagery is a compilation of the misrepresented Native experience that has led to generations actively working together to preserve their culture. The historically inaccurate textbook spreads from the workshop hang throughout the space. When these spreads are scanned with mobile devices, the annotative marks from the workshop can be viewed through Augmented Reality (AR). This exhibition experience along with the facilitated workshops implements space for Indigenous people to have a voice and to reclaim generations of wrongfully documented history of the Native experience. (Group Project)

Lotus: Thoughts on immigrating to the US

Lotus: Thoughts on immigrating to the US

Done as an independent study. This over 200 page book is a completely self-authored publication that looks at my personal journey immigrating to the US from The Netherlands. Looking at themes of self, belonging, control, family, language, and more I dive into an exploration of my experiences that shown through the stories I write, photography, and typographic treatment. The entire book was printed on the risograph printer and was bound and assembled by me.

Green Thumbs Detroit

Green Thumbs Detroit

Green Thumbs Detroit a (fictitious) non-profit organization that supports food equity in the Metro Detroit area. Inspired by the increasing popularity of urban farming in Detroit, which has attempted to mitigate Detroit’s food desert issues, Green Thumbs Detroit has pioneered a specialized aeroponic technology that allows Detroiters to grow their own fruits and veggies in their own homes with no previous gardening experience required (Group Project)