Lizzy Stapleton

This conceptual rebrand is a design opportunity to design a refreshed packaging system that appeals to millennial and Gen Z shoppers while keeping the brand identity, story/background, and company values. JIFFY's story was in 1930. Chelase Mills is a Michigan family company that prioritizes affordability, ease, and feeding America wherever they can. Mabel Holmes, creator of JIFFY mix, was inspired by two boys' awful sandwiches. She envisioned a mix with everything except the liquid, so anyone—even the father of a motherless broad — could easily make good biscuits. Her idea revolutionized home cooking with convenience and simplicity.

These posters were aimed at creating vibrant and engaging posters for the annual "Dally in the Alley" event in Detroit, targeting local residents and festival-goers who appreciate community-driven art and local culture. I chose to highlight the cat because when you're in the alley, you're an alley cat, looking into all the things. The booths and posters are divided by religion, fashion, collector's items, LGBTQ, and more. The one thing about Dally is that you can't walk away without supporting someone or something. The art you buy, the beer you drink, the time you give!

Picking someone who can inspire you is a hard choice, but I eventually settled on John Maeda. Since I've worked through his books in school, I already felt like I knew so much about him to be able to make a bibliography. He has taken huge leaps in the art world and has even added a (for art) into the STEM program. I chose John because he is a symbol of simplicity, and I wanted to make something based on the law of simplicity, “subtract the obvious and add the meaningful.”. I chose to “code” a book because I knew I could make it an accent to the information inside the book, while also representing the art John Maeda makes and uses.

Embracing the freedom that zines offer, I experimented with various design styles, color schemes, and printing techniques. I learned the importance of grid systems in organizing content effectively, ensuring that each page was visually coherent while still allowing for creative expression. I focused on integrating illustrations to complement the text and enhance storytelling. This approach helped convey the complex feelings associated with panic attacks in a more accessible and engaging manner. Combining personal anecdotes and visual elements aimed to provide comfort and relatability. I dove into the 54321 method: 5 things you can see, 4 things you can touch, 3 things you can hear, 2 things you can smell, and 1 thing you can taste.

Detroit City Football Club is a soccer team located in Hamtramck. They play at Keyworth Stadium and have the largest support group for soccer. This project was a group project, and we all started by researching and pulling key facts and elements from DCFC. Since their fanbase is so big, that was the biggest inspiration for the project, being rebranded. We developed a campaign that celebrates playing your sport based on the following prompt: Inspiration (Mentorship). This campaign is coming from the DCFC brand POV. So, our previous research was very relevant to this important next step of framing our campaign around one of the themes of mentorship. Our campaign is for lgbtq teens looking for a supportive community. Many of them want to participate in sports and the culture, but feel it is inaccessible to them. We focus on the LGBTQ+ high school students in and around Detroit, particularly those seeking a community where they can be themselves without judgment.