Kate Aren

The Votemaxxing campaign uses skibitutional energy to persuade young adults from the brain rot community to vote for the first time. It uses patriotic old-fashioned-looking etched images combined with the drippiest icons from the Sigma community. Votemaxxing gets its skibitutional look through using memes and constitutional aesthetics. This campaign won first place project with Brandi Witick for the #WhyVote campaign at Creative Conscience Competition and Silver Addy award at The American Advertising Awards of Greater Flint.

The "Guerrilla Girls: The Conscience of the Art World" designer study was an in-depth exploration of the biographical and artistic legacy of the activist design group. This project involved extensive research into the group's history and its current impact, embodying the punk/guerrilla essence of these troublemakers to the printed page. Everything about the book showcased the Do-It-Yourself ethos of the punk rock movement: Bitmap textures, Rufina stencil paired with Degular typeface, hot pink marker applied after print, roughened edges frayed by an X-acto blade. All of these elements worked to illustrate the chaos these masked figures used to disrupt the traditional art world.

The fl@wesome brand slays filterless. People use Photoshop, filters, and clever angles to change the way they naturally look to get the perfect "flawless" look. We’re flipping the script to create a movement of women who don’t care what the beauty standard is. Fl@wesome does this through peer pressure and defiant language. The visuals stem from editors’ marks, just like how social media edits our view of what trending beauty looks like, taking back what our definition of a slay is. Project with Rachel Wixion

This motion piece allows viewers to follow along in creating an origami rabbit! Designed to simplify the origami process, the video uses dynamic arrows, lines, and animated typography to guide users through each step.