2025
Moogic is a branding system that my teammate Martina Laksu and I developed to challenge the misconceptions about whole milk, flipping the narrative that it is unhealthy compared to alternative options like oat milk on popular media.
To engage young voters by addressing their primary pain points—lack of understanding of the political process and feeling limited in their options. This campaign encourages them to focus on local elections, where real, tangible changes can be made within their communities. "Think not Institution but Community." Local voting is the catalyst for the changes that matter most to young people, offering them a way to take control of their future in a way that's accessible and impactful.
A two-part zine series—one exploring my childhood and the other reflecting on how I’ve reconnected with my younger self, finding my way back to a better headspace.
Our campaign takes inspiration from the CCS yellow box, reimagining it as a playful 3D object with each plane representing a resource on the 8th floor. When flattened, it serves as an identifier for each room. Overall, we aim to blend creativity, fun, and practicality, embodying the 8th floor spirit of thinking, playing, and making!
Waking up one day and deciding I wanted to learn how to make balloon animals, I dedicated some personal time and crafted this flower hat as my signature balloon piece. Once presented with an opportunity to make an explainer video, I knew what I had to do...