Graduation

2023

Skills
  • Copywriting
  • Creative Direction
  • Digital Art direction
Employment Badge

Lyft- \"UpLyft\"

Lyft- \"UpLyft\"

This campaign, entitled \"UpLyft\", won the AAF Mosaic Student Impact Award and attempts make the world a safer place for LGBTQ+ youth- because sometimes all someone needs is a Lyft. Art Director and Copywriter- Emily Mata & Cole Guidry

Call of Duty- \"Leave War to Warzone\"

Call of Duty- \"Leave War to Warzone\"

This Young Ones One Show Merit-Award-winning campaign promotes the game while at the same time taking a stance against \"real war\". Art Directors- Madison Axelson-McCabe, Anthony Randazzo Copywriter- Emily Mata

Polaroid- \"A Matter of Moments\"

Polaroid- \"A Matter of Moments\"

A sentimental, touchy-feely ad that shows the touchy-feely benefits of a Polaroid. Art Directors- Madison Axelson-McCabe, Anthony Randazzo Copywriter- Emily Mata

Dawn- \"Handle it\"

Dawn- \"Handle it\"

Challenging? Yeah. Fun as hell? Also yeah. Here are some print ads I made for Dawn Dish Soap, showing that the product can remove stains before they even happen. Art Direction & Copywriting- Emily Mata

Pabst Blue Ribbon- \"At Least the Beer Is Normal\"

Pabst Blue Ribbon- \"At Least the Beer Is Normal\"

Self-deprecating, on-brand print ads that speak the language of young, smelly fans of the hipster lawnmower beer that is PBR. Art Directors- Madison Axelson-McCabe, Anthony Randazzo Copywriter- Emily Mata