Elise Buhl

In this sponsored studio, Ford asks students to redefine the Bronco and the Bronco brand for the year 2040. Bronco embodies the spirit of self-discovery, guiding us to seek the unknown and creating new paths for generations to explore and experience in the natural world. With the world constantly evolving, and becoming more aware and connected, especially to nature, we will need to advance societal progression through sustainability and efficiency. How can Bronco lead this societal movement and inspire future dreamers to explore and create a positive impact in our ever-expanding universe, expanding be- yond physical products only, but ecosystems, digital tools and services, and communities. What is the concept of Bronco for the future? What is Bronco + ? This was a group project. Made up of two spatial Interior Designers, one Transportation Exterior Designer, and one Transportation Interior Designer. My work only is displayed. Our group created a Lodge Experience The Lodge is a comfortable and dynamic place to experience the Ford 2040 Bronco. The goal of this Lodge is to work around nature and not disrupt its surroundings; with that, the Lodges will work around any trees, hills, or cliffs and use them to benefit the experience at the Lodge. In the Lodge, there will be a historical view of the Bronco brand and the given trail location, in this case, Lake Eleanor, Yosemite National Park. A cafe and general store will be available for any needs, including merchandise. The Lodge will lead out to a large deck overlooking a gorgeous view of the location. Connected to the Lodge, through a view of the garden, will be an Activity Lodge that will host equipment to better one’s experience on and off the site. And, of course, underneath is the garage that is available to help transform the Bronco into a dirt bike through the help of an assembly line. Finally, the Lodge will produce clean energy and host the newest technology, such as AI and VR experiences.

Design a showroom, workshop, and headquarters space for a building design object company-Workstead. • Located at 1217 Woodward Ave, Detroit • Will include showroom, reception, cafe, workspace, conference room, private offices, kitchen, lounge, and workshop • Half of the space will be the cafe and the other half will be the headquarters • Will Feature lighting products and collabs with other brands The cafe has a center bar with surrounding tables and comfy seating by the windows. The cafe will also connect with a local bakery for fresh daily items. The cafe also has the option to transfer into a bar or speakeasy at night. The showroom will also double as the reception area. The showroom will demonstrate the different lighting choices that Workstead designs and manufactures. It will also allow space for local artists to display their work and give selfie opportunities. There will also be three gender-neutral restrooms that will feature Workstead’s recent collab with Schumacher. The workplace will have a workshop, 6 private offices, a conference room, a lounge and kitchen, and an open workplace for all. The headquarters will be a destination as well as a workplace. The model was created in Sketch-Up and rendered in Enscape.

DETROIT ZOETROPE INC dba FILM SKOOLIETM is a Detroit-based non-profit organization operating its mobile filmmaker lab, serving k-12 youth in under-served neighborhoods throughout Detroit, taught by emerging filmmakers-in-residence. Neighborhood Residencies will operate seven months out of the year, April - October, rotating to a different under-served neighborhood once a month. Each month-long residency will culminate with a neighborhood block party showcasing films created by youth in the program for family and friends in the community. Each year will culminate with a city-wide film festival hosted at The Aretha Amphitheater in downtown Detroit featuring the works of all the students from all of the participating neighborhoods. The program will serve a minimum of 7 Emerging Filmmakers and 168 Detroit youth creating 168 short films a year which will also be made available for viewing at filmskoolie.org and social media platforms. Must include: Workstations - accommodate 6-8 students at work stations that must include a 24” iMac computer, keyboard, and mouse, along with a place to feature and utilize Beats headphones. Lounge - Small lounge/informal gathering area for project briefs, discussions and critiques, and general conversing. Kitchenette/refreshment bar - fridge/mini fridge, sink, storage for glassware. Bathroom - minimal bathroom, toilet, sink. Could share plumbing efficiency with kitchenette sink. Screening room - a space for 6-10 people to screen film in progress on a sizable screen. Used solely progress and not final screenings. Community Screenings - films will be screened for the community at the conclusion of Film Skoolie, each month from April to October. You may provide infrastructure for this at your discretion.