Andrea Fredriksen

Futures Foundation is dedicated to filling the gaps in essential care for adults and children with developmental disabilities (anyone developing a disability before the age of 21). They fulfill basic and quality of life needs for individuals that are not covered by the government or other funding services; this can range anywhere from wheelchairs, to refrigerators, to even trampolines. The rebrand focuses on ADA accessibility guidelines, especially regarding type readability, color contrast, size, and overall visual clarity. The basis of visual choices were directly pulled from evaluating Futures Foundation’s need to be unapologetic, authentic, and intersectional. The main identity mark is a visual metaphor for how Futures Foundation fills in the gaps in essential care. The full brand system includes stationary, custom icons, web and mobile sites, apparel, signage, vehicles, and supplementary merchandise. Research included accessibility guides, disability history, rights, and activism in America, and grant impact stories from previous clients. A series of personas were developed from these client studies to drive the user-centric design solutions. Design Team: Andrea Fredriksen (me), Courtney Shinaberry, Marie Gangloff, Kristina Webb

Forgotten Harvest began in 1990 by Dr. Nancy Fishman as a side hustle where she rescued food waste from restaurants, her friends\' houses, and catering companies and delivered it to people in need. Forgotten Harvest now runs on volunteer work and delivers food all across Wayne, Oakland, and Macomb counties to help the fight against food deserts. The refresh focuses on differentiating Forgotten Harvest from similar organizations and creating greater visibility and recognition with Forgotten Harvest’s facilitators. The system is flexible and applicable to numerous communication channels, like websites, social media, radio, television, and word of mouth. The brand system includes a stationary system, web and mobile sites, email newsletter templates, packaging assets, apparel, vehicle decals, and signage. The system is highlighted by a vast series of custom iconography that acknowledges all of the facilitators that are a part of Forgotten Harvest. Numerous interviews were conducted with volunteers, workers, and potential and current FH recipients to research the specific needs of different facilitators in the organization. Volunteering for Forgotten Harvest and touring their new headquarters was also a part of the research experience. Design Team: Andrea Fredriksen (me), Nick French, Zach Baker, Marie Gangloff, Emma Lundgren, Madison Lalonde

“Man to Man”, written and performed by Dorian Electra, is a song that critiques traditional and toxic masculinity and how it leads to a disconnection from emotions and relationships. As Dorian Electra is non-binary, visual research delved into queer aesthetics alongside deconstructing the imagery in the music video. Type and imagery is utilized as a visual metaphor to express the contrast between toxic masculinity and emotional vulnerability.

826 National is a non-profit organization that offers free writing workshops to kids ages 6-18. 826 is the largest youth writing network in the country with 10 storefronts across the US. They are known for their fantastical themed storefronts that serve as the basis of their variable brand identity. The branding for 826 Pensacola, Florida included a unique concept for the store and a full brand identity surrounding it. For Pensacola, a city heavily connected to its military history and geography, the concept for the store developed into medieval sandcastle knights to inspire outdoor play and imagination on the beaches. The full system included a typographic system with hand-drawn identifiers, language development, hand-drawn iconography, a storefront design, and a series of beach toys and products.