
Futures Foundation
Futures Foundation

Futures Foundation is dedicated to filling the gaps in essential care for adults and children with developmental disabilities (anyone developing a disability before the age of 21). They fulfill basic and quality of life needs for individuals that are not covered by the government or other funding services; this can range anywhere from wheelchairs, to refrigerators, to even trampolines. The rebrand focuses on ADA accessibility guidelines, especially regarding type readability, color contrast, size, and overall visual clarity. The basis of visual choices were directly pulled from evaluating Futures Foundation’s need to be unapologetic, authentic, and intersectional. The main identity mark is a visual metaphor for how Futures Foundation fills in the gaps in essential care. The full brand system includes stationary, custom icons, web and mobile sites, apparel, signage, vehicles, and supplementary merchandise. Research included accessibility guides, disability history, rights, and activism in America, and grant impact stories from previous clients. A series of personas were developed from these client studies to drive the user-centric design solutions. Design Team: Andrea Fredriksen (me), Courtney Shinaberry, Marie Gangloff, Kristina Webb






